Skip to content
WorkLabAbout
Let’s Talk β†’
COLOR THEME
AVATAR STYLE
Menu
WorkLabAboutLet’s Talk β†’
01 / 01
Bookt / InstaManager vacation rental platform design details

Bookt / InstaManager β€” design details

Bookt / InstaManager

COMPANY Bookt / InstaManager

FROM STARTUP TO ACQUISITION

Bookt began as a startup with a vision to simplify the vacation rental industry by bringing reservations, accounting, marketing, maintenance, property management, and customer-facing websites together into one connected platform.

I helped build the company's creative identity and digital experiences from the ground up, from branding and marketing to enterprise UI/UX applications and custom client websites. As Bookt evolved into InstaManager, the company was ultimately acquired by RealPage.

DISCIPLINES

UI/UX Design Β· Enterprise Application Design Β· Website Design Β· Branding & Marketing

TOOLS & TECHNOLOGIES

  • Adobe corporate symbol Β© Adobe. Source: https://main--cc--adobecom.aem.live/cc-shared/assets/img/adobe-corp-logo.svg. Original geometry; monochrome display and trimmed padding.Adobe Photoshop
  • Adobe corporate symbol Β© Adobe. Source: https://main--cc--adobecom.aem.live/cc-shared/assets/img/adobe-corp-logo.svg. Original geometry; monochrome display and trimmed padding.Adobe Illustrator
  • Adobe corporate symbol Β© Adobe. Source: https://main--cc--adobecom.aem.live/cc-shared/assets/img/adobe-corp-logo.svg. Original geometry; monochrome display and trimmed padding.Adobe Fireworks
  • Visual Studio product symbol Β© Microsoft. Source: https://visualstudio.microsoft.com/wp-content/uploads/2021/10/Product-Icon.svg. Original path geometry; monochrome display.Visual Studio
  • Font Awesome Free by Fonticons, Inc. β€” https://fontawesome.com β€” Icons licensed CC BY 4.0: https://creativecommons.org/licenses/by/4.0/ β€” SVG paths unchanged.HTML
  • Font Awesome Free by Fonticons, Inc. β€” https://fontawesome.com β€” Icons licensed CC BY 4.0: https://creativecommons.org/licenses/by/4.0/ β€” SVG paths unchanged.CSS
  • Font Awesome Free by Fonticons, Inc. β€” https://fontawesome.com β€” Icons licensed CC BY 4.0: https://creativecommons.org/licenses/by/4.0/ β€” SVG paths unchanged.Bootstrap
  • Font Awesome Free by Fonticons, Inc. β€” https://fontawesome.com β€” Icons licensed CC BY 4.0: https://creativecommons.org/licenses/by/4.0/ β€” SVG paths unchanged.WordPress

Key Highlights

Branding & Marketing

Created logos, visual identity, advertising, signage, trade show materials, and corporate websites.

Application UI/UX

Designed role-based dashboards, reporting interfaces, navigation, and workflows for managing daily operations.

Websites & Templates

Designed custom client websites and reusable templates with integrated property listings, rental searches, and booking.

Platform Evolution

Helped transition from a proprietary CMS to WordPress, simplifying website management for clients.

Font Awesome Pro Β© Fonticons, Inc. β€” https://fontawesome.com/licensePreviousAbility | OMSFont Awesome Pro Β© Fonticons, Inc. β€” https://fontawesome.com/licenseAll WorkFont Awesome Pro Β© Fonticons, Inc. β€” https://fontawesome.com/licenseNextAbility | Web Store
WorkAboutLabContactChangelog Β· v0.003
Font Awesome Free by Fonticons, Inc. β€” https://fontawesome.com β€” CC BY 4.0. SVG paths unchanged.Font Awesome Free by Fonticons, Inc. β€” https://fontawesome.com β€” CC BY 4.0. SVG paths unchanged.Font Awesome Free by Fonticons, Inc. β€” https://fontawesome.com β€” CC BY 4.0. SVG paths unchanged.

Built on Country Roads.

Β© 2026 Roy Vella

Made in West Virginia β™₯ Custom-built with React + Next.js.